PeeknPlay is a vibrant indoor play area located in Texas, USA, catering to families with children aged 2-10. Offering a diverse range of attractions, including slides, ball pits, climbing structures, and arcade games, PeeknPlay aims to provide a fun and safe environment for children to play and explore.
● Digital Calendar Integration: Implement a centralized digital calendar and scheduling system that is accessible to both staff and customers through an online portal. This system should include real-time availability updates to prevent double bookings and allow for efficient scheduling of events.
● Automated Conflict Resolution: Utilize algorithms that can automatically suggest alternative time slots in case of a scheduling conflict, ensuring that parties do not overlap and resources are optimally utilized.
● Dynamic Pricing and Promotion: Implement dynamic pricing models where unbooked time slots are offered at a discounted rate as the time approaches. This can be coupled with real-time promotions through social media and email marketing to attract last-minute bookings.
● Themed Daily Plays: Introduce themed daily play sessions for unbooked slots, which can be marketed as special events. Themes can be rotated or scheduled based on popularity and seasonality to keep the offerings fresh and enticing.
● Prepayment and Deposits: Require a non-refundable deposit at the time of booking to discourage no-shows. The deposit can be a percentage of the total booking cost.
● Reminder and Confirmation System: Implement an automated reminder system that sends out email and SMS notifications to customers ahead of their booked time. Include an easy confirmation button/link that customers can use to confirm their attendance.
● Integrated Waiver Management System: An online waiver submission system that connects directly with both party bookings and daily play registrations. This system should store customer information securely and make it easy to retrieve and verify waivers upon check-in.
● Digital Waiver Tablet: Provide tablets at the venue for quick digital waiver submissions or confirmations, complementing online submissions to ensure compliance and safety for all participants.
● Outdated Website and Lack of Integration: Content was static. Integrate LEAP360’s platform to automate operations, streamline processes, and enhance efficiency across all business areas.
● Limited Customer Insights: Leverage LEAP360’s data analytics tools for comprehensive insights into customer behavior and preferences, enabling tailored marketing and improved engagement.
● Engagement and Repeat Visitors: Utilize LEAP360’s marketing automation features to create targeted campaigns and loyalty programs that boost visitor retention and encourage repeat visits.
● Entrance Wait Times: Implement LEAP360’s fast-tracked check-in system to minimize entrance wait times, pre-verify visitor information, and enhance the overall visitor experience.
● Visitor Capacity Management: Use LEAP360’s real-time visitor tracking tools to monitor and manage visitor capacity effectively, especially during peak hours, ensuring a balanced and enjoyable environment.
PeeknPlay partnered with LEAP360 , a comprehensive integrated CRM solution for family entertainment centers (FEC’s) & play areas, to address these challenges effectively. The implementation of LEAP360’s comprehensive platform included the following key components:
● Website with new UX/UI: Revamped UX/UI design and integrated marketing efforts, leading to a surge in bookings from 40% to 90%.
● Queue Management System: Enabled online ticket booking and reservation of play sessions to reduce wait times and congestion at the entrance.
● Real-Time Capacity Tracking: Monitored visitor numbers in real-time to prevent overcrowding and maintain a safe environment.
● Interactive Experiences: Integrated games and activities to enhance the overall experience for visitors and encourage repeat visits.
● Analytics and Insights: Provided valuable analytics and insights into visitor behavior to support data-driven decision-making and continuous improvement.
● Increased Birthday Party Bookings
○ LEAP360's tools facilitated an increase in Birthday Party bookings from 40% to 90% of available slots.
○ Enabled PeeknPlay to manage Event and Open Play bookings seamlessly through the LEAP360 platform.
● Automated Customer Communication
○ LEAP360 allowed PeeknPlay to automatically stay in touch with their customers, enhancing engagement and encouraging repeat visits.
○ Consolidated various customer communication tasks into one platform, reducing manual effort and improving efficiency.
● Streamlined Operations
○ Integrated multiple functions previously handled by four different systems into a single platform.
○ Automated tasks previously done manually, reducing labor costs and improving operational efficiency.
● Cost Savings
○ By consolidating operations into one LEAP360 platform, PeeknPlay reduced monthly spending on software and labor.
○ Achieved cost savings while improving performance and expanding operations.
● Facilitated Business Growth
○ The success with LEAP360 enabled PeeknPlay to expand from 1 location to 5 within a year.
○ Enabled an aggressive franchise growth plan to reach 100 locations in 5 years.
○ The enhanced customer experience and interactive features attracted more visitors, leading to a 25% increase in revenue.
PeeknPlay's success story exemplifies the transformative power of LEAP360. By embracing automation, streamlined operations, and effective marketing tools, PeeknPlay not only improved customer experience but also positioned itself for continued growth within the competitive family entertainment industry. Ready to transform your family entertainment business? Schedule a free demo with LEAP360 today and see how we can help you create unforgettable experiences for your customers!
